Informations générales

Entité de rattachement

GEODIS est un leader mondial du transport et de la logistique, reconnu pour son expertise sur l'ensemble de la supply chain. Partenaire de croissance de ses clients, GEODIS intervient sur cinq métiers : l'optimisation de la chaîne d'approvisionnement, le Freight Forwarding, la logistique contractuelle, la distribution & l'express et le transport routier. Avec un réseau mondial couvrant près de 170 pays et plus de 53 000 collaborateurs, GEODIS se classe au sixième rang mondial de son secteur. En 2023, GEODIS a réalisé un chiffre d'affaires de 11,6 milliards d'euros. GEODIS est une société du groupe SNCF.  
A compétences égales, une attention particulière sera accordée aux candidatures des personnes en situation de handicap.  

Référence

2023-12498  

Line Of Business

CORPORATE

Description du poste

Type de contrat

CDI-Temps plein

Fonction

Fonctions Support - Marketing & communication

Intitulé du poste

Pardot Marketing Product Owner H/F

Description de la mission

The Pardot Marketing Product Owner will be reporting to the Head of Sales and marketing Tools.

Geodis has deployed since 5 years, a CRM solution to all its sales departments which covers more than 2000 sales. All Marketing team are working with Pardot/SForce. The 2 solutions are embedded
This position has to manage the set up of Pardot aligned with WEBSITE process and CRM sales process.
The implementation of Pardot has developed new needs specifically at corporate level in order to guide technically with a functional view, coordinate and support the local teams while launching marketing campaigns.
Geodis is hiring a person who will be able to work as a PO proxy on specifically on Pardot to support the
business requirement evolution, set up, and ensure the link between SF configuration and
impact for marketing users.
In that perspective, we are looking for a person which role is to :

He/She will :
• Support the Head of Sales and Marketing Tools to gather the internal customer needs for the
upcoming features for the improvements of the Pardot solution in general
• Prepare the documentation/analysis for the Business requirement workshops
• Write US align to business need, exchange with Salesforce team, work with IT team, test the US and proceed
to UAT if needed
• Keep update the trainings books, and develop more support if needed
Animate the marketing communities
• Support the corporate team and local to setup the campaign
. Design the right KPI to follow Marketing metrix for website and campaign.
• Animate training sessions
• Participate to project meetings and make reporting

Profil du candidat

Business acumen and eager to aligned Sales & marketing teams on the lead management
Background on Pardot & SalesForce is a must (certification on Pardot would be appreciate)
Previous experience of 5 years min in the solution as a consultant on a B2B environment
Training skill,
Capacity to work with short delays and be autonomous
Pay attention to details while keeping the macro process/need/project view
Degree educated: master 2 in Digital marketing, marketing, Sales.
Fluent in English is mandatory,
Travels possible

Temps de travail en %

100

Lieu de prise de service

Lieu de prise de service

Europe, France, Île-de-France, Hauts-de-Seine

Ville(s)

Critères candidat

Niveau d'études min. requis

BAC+5 / MASTER

Niveau d'expérience dans la fonction

Confirmé (5 à 10 ans d'expérience)

Langues

Anglais (Maitrise Courante)