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Moteur de recherche d'offres d'emploi GEODIS

Digital Marketing Campaign Manager H/F


Détail de l'offre

Informations générales

Entité de rattachement

GEODIS est un opérateur de la chaîne logistique se classant parmi les plus grandes entreprises dans son domaine en Europe et dans le monde. Rattaché à SNCF Logistics, qui est elle-même une branche du Groupe SNCF, GEODIS est le leader du Transport et de la Logistique en France et se place au quatrième rang européen. Son rayonnement international s'appuie sur une présence directe dans 67 pays et un réseau mondial qui relie plus de 120 pays.

Pourquoi nous rejoindre ?

Le Transport et la Logistique sont aujourd'hui un secteur clé de l'économie mondiale. En tant qu'acteur international majeur du marché, GEODIS a pour objectif la satisfaction totale de l'ensemble de ses parties prenantes, à commencer par celle de ses collaborateurs. Ce sont plus de 39500 collaborateurs à travers le monde qui partagent les mêmes valeurs d'engagement, de passion, de solidarité, de confiance et d'innovation, piliers de la stratégie du Groupe.

Ce poste est également ouvert à toute personne reconnue travailleur handicapé  

Référence

2021-6427  

Description du poste

Type de contrat

CDI-Temps plein

Fonction

Fonctions Support - Marketing & communication

Intitulé du poste

Digital Marketing Campaign Manager H/F

Description de la mission

As a worldwide leader in logistics since 1904, Innovation and Delivery is GEODIS' culture and philosophy. Our unique heritage is built on commitment to clients, an innovative mindset, passion, solidarity spirit and trust to think ahead and establish records.
Everyday, we help our clients succeed by overcoming logistical constraints. Our slogan #KeepRising is more than a claim - it is a mindset. If you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for you as we are looking for a highly motivated Digital Marketing Campaign Manager (M/W).

MISSIONS:

Create, coordinate and manage Marketing & Sales Campaigns for GEODIS, for new and existing services;
Full funnel approach : Social, Web and CRM
Support, Planning Coordination and Optimization of campaign activities within the global GEODIS network

RESPONSIBILITIES

- Search Engine Management:
Master Google Ads (preferably also Editor & Microsoft Bing)
Build, manage & optimize Google Ads (& preferably Bing) campaigns;
Write keyword-linked ads and optimizations;
Look for traffic-generating keywords according to campaigns;
Master targeting and audience generating advanced techniques.

- Social Ads management:
Understand and master LinkedIn Ads, Facebook Ads & Instagam Ad platforms;
Manage and optimize campaigns;
Master targeting criteria according to campaigns;
Look for traffic generating audiences according to campaigns.
- Mailing management
Select and Rent external mails and data bases
Manage with Expertise with SF and Pardot tools;
Optimization contents, A/B testing management

- Templating and advice:
Categorize and template campaigns formats;
Support formats for Lines of Business/Regions

- Analysis & reporting:
Provisional Business plan;
Weekly reporting;
Data analysis and strategic recommendations;
Finds solutions to optimize results according to KPIs;
Internal consulting on SEO and Social Ads.
.

Profil du candidat

Bachelor degree or higher, preferably in Digital/Marketing
Minimum 5 years of work experience in an international environment with digital campaigning including web, social media, CRM, campaign creation and campaign management
Passionate about the world of search engines
Mastering SALES FORCE and PARDOT tools
Proven record of campaign success and delivering business opportunities,
B2B campaign experience , industry knowledge/experience favorable
Comfortable with Microsoft Excel
Multitasking compatible
Strong organizational skills
Endowed with good interpersonal skills, a good presenter, both written and oral, strong communicator and networker with a passion for international business
Challenges seeker, team player, intrinsic drive to organize work independently and getting things done.
Mastering English and French effortlessly

Localisation du poste

Localisation du poste

Europe, France, Île-de-France, Seine-Saint-Denis

Ville(s)

Levallois HQ

Critères candidat

Niveau d'études min. requis

BAC+4 / MAITRISE / MASTER(1)

Niveau d'expérience dans la fonction

Confirmé (5 à 10 ans d'expérience)

Langues

  • Anglais (Maitrise Courante)
  • Français (Maitrise Courante)